The best books to use for Adwords certification preparation

Preparation for the adwords certification examination can pretty much be done in the internet on various websites, but if you are looking for concrete and legitimate supply of knowledge and want to know the name of the person who is teaching you then you should clearly got for a book. A book will have a lot of necessary information plus it will contain the guideline for exam preparation. Along with these factors it will have lots of important questions and possibly solutions to many problems. But it can also make things more confusing and could create more doubt if not correctly selected. Here are a few books and general description of what they contain so you can select exactly what you want that can possibly be useful to you:

Google Advertising Fundamentals Exam Prep Guide for AdWords Certification by Keith Penn:

This book written by Keith Penn can prepare you for the Adword certification examinations successfully. Penn has explained the entire necessary concept very well and has put forward the words in a very readable and easy manner. The most striking features of this book are the real life examples that Penn has set up which many readers have found amazingly different and helpful. Penn has also recommended website such as ipassexam.com which is an important website on the context of preparation for the examinations. It is a relatively shorter book of about 150 pages which keeps things short and sweet. It includes direction to the Google Partners Program and exams.

The first chapter in this book describes what the book as guide can do followed by the descriptions and explanations of certification types such as Individual and Company in chapters 2 and 3 respectively. Chapter 4 deals with exams and five with different tactics and counter tactics at preparation. Chapter 6 includes all necessary exam objectives. Its in chapter 7 that the writer introduces the reader to the fundamental concepts of adwords and chapter 8 describes multiple account followed by account settings and structures in 9 and 10. Chapter 11 deals with various match types. Chapter 12 deals with various keyword management techniques. In Chapters 13, 14 and 15 the writer deals with concept of ‘Display Targeting', ‘Return on Investment' and ‘Growing a Campaign' respectively. Matters regarding how the Google grades advertisements is dealt with in chapter 16 and 17 explains the costs. Chapters 18,19 and 20 deal with various Bid Managements such as CPC, CPA and CPM while chapter 21 deals with Ad scheduling. The other contents in the rest of the chapters are as follows:

CHAPTER22 Optimization Tools (Opportunities Tab & Ad Rotation)
CHAPTER23 Ad Creation & Formats
CHAPTER24 Ad Extensions & Annotations
CHAPTER25 Ad Statuses
CHAPTER26 Ad Copy Policy
CHAPTER27 Geographic Targeting
CHAPTER28 Language Targeting

Advanced Google AdWords Paperback by Brad Geddes

This book by Bred Geddes deals with the more technical and complex matters regarding Adwords. This book has been deemed as an ultimate product for those people who are willing to go beyond the basics of Adwords. This book promises the user with techniques and tactics used by the Fortune Companies. The book kicks in deep with the functionality and features of Adwords explaining how these things work. The book also comes in with hand-on tutorials and other tactic and tips that the user will come to understand and find suitable for his desired purpose very convincingly. It contains 200 pages.

Brad Geddes gives directions and insights on various ascpects of Adwords. He speaks of methods to manage and work up successful marketing campaigns. This book further deals with ideas on winning ads and the methods to craft successful ads. The reader can learn about advanced PPC campaigns and learn of methods to increase his score. The reader from this book can also learn about the utilization of advanced bid strategies and can hope to understand about the organizing procedures and management of various AdWords accounts. It also aids the reader in learning about the proper method of using the Adword Editor and shoes the tools and methods of keyword research. This book in a way acts as an in-depth step by step guide to becoming an expert in Adwords and can help to do much better in preparation.

These two books can surely be deemed as the best books for the preparation of Adwords certification examinations Apart from these two books the books that can further come to our aid are:

  • Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall

  • Google Adwords for Dummies by Howie Jacobson.

  • Ultimate Guide to Google AdWords: How to Access 1 Billion People in 10 Minutes by Perry Marshall.

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